Generative Engine Optimization

Get Cited by ChatGPT
and AI Search

More people are asking AI instead of searching Google — and most businesses have no idea whether ChatGPT even knows they exist. We help you show up in the answer, not just the search results.

AI referral traffic from ChatGPT and Claude climbing over the past year, while most websites still receive none of it
The Problem

Your Buyers Are Asking AI, Not Just Googling

A growing share of B2B research now happens inside ChatGPT, Perplexity, and Google's AI Overviews — and citation there doesn't follow your Google ranking. Engines retrieve and cite their own sources, and the overlap with organic search results is smaller than most sites assume.

What Most Sites Get Wrong

Optimizing for the wrong signal, or no signal at all

Client-rendered pages AI crawlers can't read at all
Generic explainer content competing with Wikipedia and Reddit
Paying for tactics with no real evidence behind them
Judging results from one spot-check instead of a real sample
No idea which engine, if any, is actually citing them
What Actually Moves the Needle

The handful of tactics with real evidence behind them

Server-rendered HTML — the one hard technical requirement
Extractable content: real numbers, named frameworks, direct quotes
Citing authoritative sources inline, not just claiming authority
Content built for the engine that actually sends you buyers
Measurement that accounts for day-to-day citation variance
Why It's Different From SEO

Ranking #1 on Google Doesn't Mean ChatGPT Has Heard of You

AI engines don't just reuse Google's results — they crawl the web themselves, decide what to trust, and quote it directly in an answer. A page that ranks well on Google can be completely invisible to ChatGPT, and the other way around.

Your site has to be readable

Most AI crawlers can't run JavaScript — they only read plain HTML. If your site relies on a JavaScript app to show its content, an AI engine may see an empty page, even if it looks fine in a browser.

Your content has to be quotable

AI engines favor content with real specifics — clear numbers, named methods, direct answers to real questions — over generic marketing copy that sounds like everyone else's.

Results take time to show up

AI engines revisit and re-evaluate sites on their own schedule, not instantly. We track whether you're getting cited over several weeks, not off a single lucky check.

Proven vs. Speculation

What We'll Sell You. What We Won't.

The GEO industry is young and full of vendor benchmarks that don't replicate. We built this offer against a 2026 academic survey of the actual evidence, not a marketing deck.

Evidence-Backed

What we actually do

Confirm your site is server-rendered and crawler-readable
Design named frameworks specific to your business
Rewrite pages for extractable facts, not keyword density
Add authoritative inline citations where they're actually true
Track citation presence as a distribution, over repeated checks
Rejected by the Evidence

What we won't sell you

A guaranteed "% visibility increase" — no controlled study supports one
llms.txt as a silver bullet — no major AI provider has committed to using it
Schema markup alone as a citation lever — the largest controlled study found no effect
Claims that citations directly cause revenue — that causal link isn't established
A single "AI visibility score" as if it were one stable number
How We Work

Audit, Build, Measure

1

Technical Crawler Audit

We fetch your site the way GPTBot and ClaudeBot actually do — no JavaScript execution — and tell you exactly what content is invisible to AI engines today, not what a generic checklist assumes.

2

Framework & Content Design

We identify the methodology, structure, or process in your business worth naming — the thing engines can retrieve as a citable answer — and build the page or post around it, with the specific numbers and evidence that make it extractable.

3

Citation Tracking

We track citation presence across engines over repeated checks, report what actually moved, and say plainly when a result is too early or too noisy to call — rather than handing you a single invented score.

Pricing

Start With an Audit, Not a Blank Check

You don't need to commit to a full build to find out where you stand. Start with the audit — if you move forward, the fee comes off the build.

Start Here

AI Visibility Audit — $2,000

Can AI engines actually read your site?
What's stopping you from being cited today
A clear, prioritized list of what to fix
Full fee credited toward the build below
Full Engagement

Audit + Build — from $10,000

Everything in the audit
Technical fixes so AI engines can actually read your site
Content rebuilt to be citable, not just readable
Ongoing tracking of whether it's working
Common Questions

GEO FAQ

What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring a site's content and technical infrastructure so that AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews retrieve and cite it. It differs from SEO because citation is engine-specific — a page cited by one engine can be invisible to another — and because most engines weight relevance and extractability differently than traditional search ranking factors.
Does GEO actually work, or is it hype?
Some of it is proven and some is vendor hype dressed as research. Server-rendered HTML, extractable content — specific numbers, named frameworks, direct quotes — and citing authoritative sources inline all have real evidence behind them. Claims like a guaranteed percentage visibility increase, or that llms.txt is required, do not hold up under scrutiny. We tell you which is which before we bill you for either.
Do AI crawlers see my site if it's a JavaScript app?
Usually not. Independent analysis of over 500 million GPTBot fetches found no JavaScript execution at all — GPTBot, ClaudeBot, and PerplexityBot read raw HTML only. A client-rendered single-page app is effectively invisible to them even if Google indexes it fine. This is the first thing we check.
How do you measure whether GEO is working?
Citation presence in Bing Webmaster Tools and direct engine testing, tracked as a distribution across repeated prompts rather than a single check — day-to-day citation sets vary meaningfully even with no changes made. We report what moved, what didn't, and what's too early to call, rather than a single invented visibility score.
What does a GEO engagement cost?
An AI Visibility Audit starts at $2,000 and tells you exactly what's stopping AI engines from citing your site, with the fee fully credited toward a build if you move forward. A full audit-plus-build engagement starts at $10,000.
Should I pick Google SEO or GEO?
Not either/or — but don't assume they're the same work. AI engines and Google don't share the same sources, so ranking well on one doesn't guarantee visibility on the other. Which one matters more depends on where your buyers actually research, and that's worth checking before committing budget to either.

Is Your Site Even Visible to AI Search?

30 minutes with a senior AI consultant. We'll fetch your site the way GPTBot actually does, tell you honestly what's citable today, and what isn't worth chasing.

Got Questions?

Send Us a Message

We'll reply within one business day.

+1 916 936 1544
Sacramento, CA
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